• Published on: May 15, 2020
  • 4 minute read
  • By: Dr Rajan Choudhary

Living With COVID And Returning To BAU!

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Hurdles to Business As Usual – Hurdles to Life as Usual –   Living with COVID!

Obstacles to re-open the country

As we come to the 2-month mark of lockdown, its effect on the populous is becoming apparent. The extreme restrictions have had a significant impact on people’s physical health, mental health, and general livelihood, and many people are itching for life to get back to normal. Many countries including New Zealand, Germany, Italy, and Spain have seen the first peak of COVID infections pass, and some have already begun reopening parts of their economy. This has led to concerns from public health officials that relaxing the lockdown too early and too liberally will lead to a rapid increase in infection rates. Indeed, Germany has already seen an increase in R0 above 1 (one infected person will infect more than one person, causing the disease to propagate).

Trying to work out how to reopen a country without causing another spike in COVID deaths is probably the biggest issue faced by public health officials across the world. And trying to convey clear instructions to the public is an issue some countries are currently struggling with. In the next few blogs we will look at the issues faced, what has worked and what needs improvement, and what we as the public can do to keep ourselves safe.

THE MASKS WE WEAR

We have discussed masks at the start of the pandemic, and we have discussed masks as the pandemic has progressed. Why are we bringing it up again?

Masks have been a heated point of contention, but their role in public health has matured over the past few weeks. At the beginning of the pandemic, masks were a rare commodity, with DIY stores running dry of masks, stories of people stealing masks from clinical environments, and very confusing advice on whether the public should wear masks in public.

At that time the WHO had recommended only infected patients and those working with infected people wear masks, to save on the precious PPE for medical professionals. N95 respirators are seen as the gold standard in protective equipment, and hospitals are still struggling to provide staff with enough respirators, let alone the public. Concerns have also been raised on whether using masks will provide a false sense of security, especially if they stop washing hands or touch the infected parts of the masks.

But now we are past the first COVID peak, and advice on masks has changed. People should wear a mask if they are in public. Germany has implemented this advice, as has Austria for its public markets. In the US many stores are requesting public wear masks before entry. Rather than surgical masks or respirators, the use of homemade or purchased cotton masks has been encouraged.

LET’S LOOK AT WHY

Surgical masks and respirators aim to protect the user from inhaling microscopic aerosolized COVID particles. Cotton masks do not function this way. Instead, they prevent the wearer from spreading COVID by catching much larger droplets that is coughed/sneezed or generally breathed out.

The majority of people with COVID-19 are able to spread the infection to others up to 3 days before they show symptoms. Indeed as many as 50% of infections seem to occur from pre-symptomatic individuals. During this time they produce the greatest amount of viral particles, and these particles can stay in the air for several hours.  Someone with asymptomatic COVID walking around in public or in a shop could infect lots of people.

So wearing a mask, even if you are not symptomatic or around infected patients helps prevent the spread of the infection. We know already just how infective COVID-19 is, so any measures that reduces infection even a little will end up reducing spread drastically on a population level. It has been compared to seatbelts – one person might not feel the benefits, but they save thousands of lives across the country on a yearly basis.

IS THERE ANY EVIDENCE?

In our blogs, we often talk about the importance of evidence. We look at the quality of evidence, how different types of research gives good and bad evidence, and why we should always give evidence-based advice.

So is there any evidence supporting masks? We have evidence that cloth masks can stop 99% of droplets that are coughed up, and whilst it doesn’t block aerosols or actual viral particles it still has a significant impact on transmission. We also have strong evidence from high infectivity in choir groups and at call centers that the majority of transmission is via the air, rather than from surfaces.

But what about the highest level of evidence? Comparing people who do or don’t wear masks is not a study that can be easily performed or one that has been performed adequately. But why should you wait? There is minimal to no risk associated with wearing a cloth mask, it offers some protection to you and a lot of protection to the public. In these cases, we should take a precautionary approach.

We don’t have any high-quality evidence looking at hand washing or physical distancing. But precautionary measures enforced have helped reduce infectivity. The same applies to masks. The best we can offer is an Australian study looking at mask use during influenza. They found observational data suggest that transmission of viral respiratory infection was significantly reduced during the SARS epidemic with the use of face masks as well as other infection control measures” and “in an adjusted analysis of compliant subjects, masks as a group had protective efficacy in excess of 80% against clinical influenza-like illness.”. In compliant users, masks were highly efficacious.

So that’s our advice. If you're going to go out in public, wear a mask.

If you don’t have a mask, you can order one online. Or be adventurous. Make one out of an old T-shirt or sock. Here are some ways to make one without needing to sew.

https://www.theguardian.com/us-news/2020/may/11/make-non-medical-coronavirus-face-mask-no-sewing-required masks

https://www.youtube.com/watch?v=r51YroAFPds DIY Face Mask

MORE INFORMATION

https://www.fast.ai/2020/04/20/skeptics-masks/#mightnt-people-handle-their-masks-wrong-and-make-things-worse Masks - FAQ

https://www.bmj.com/content/369/bmj.m1435 face masks for the public

https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)30918-1/fulltext wearing face masks in the community during the COVID-19 pandemic: altruism and solidarity

https://twitter.com/trishgreenhalgh/status/1253244613927874560 twitter trisha

Dr Rajan Choudhary, UK, Chief Product Officer, Second Medic Inc

www.secondmedic.com

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Clothing drives

Clothing Drives for Secondhand Donation: Serving Society Sustainably

Clothing is a basic human need, yet millions of people across India lack access to adequate apparel, especially during extreme weather conditions. At the same time, urban households discard large volumes of wearable clothing each year. Clothing drives for secondhand donation bridge this gap by connecting surplus with need in a dignified, sustainable manner.

These initiatives are not merely charitable activities. They represent a structured approach to social responsibility, environmental stewardship and community wellbeing.

 

The Growing Need for Clothing Donation in India

India faces significant socio-economic disparity.

According to government and NGO data:

  • millions live below the poverty line

  • seasonal weather exposes vulnerable populations to health risks

  • access to basic clothing remains inconsistent

Clothing insecurity directly affects dignity, health and social participation.

 

Environmental Impact of Textile Waste

The fashion and textile industry is among the largest contributors to environmental pollution.

Textile waste leads to:

  • landfill accumulation

  • water pollution from dyes

  • increased carbon footprint

Reusing clothing through donation significantly reduces environmental strain.

 

Why Secondhand Clothing Matters

Secondhand clothing extends the lifecycle of garments.

Benefits include:

  • reduced demand for new production

  • conservation of water and energy

  • lower environmental emissions

According to sustainability studies, reuse has a far lower environmental cost than recycling or disposal.

Social Impact of Clothing Drives

Clothing donation drives provide:

  • protection from heat, cold and rain

  • improved hygiene and comfort

  • enhanced dignity and self-esteem

For recipients, clean, appropriate clothing supports physical health and social inclusion.

 

Role of Clothing Drives in Community Wellbeing

Community-based donation drives:

  • encourage collective responsibility

  • foster empathy and awareness

  • strengthen social bonds

When organised locally, they ensure relevance and timely distribution.

 

Corporate and Institutional Participation

Many organisations integrate clothing drives into CSR initiatives.

Benefits for organisations include:

  • measurable social impact

  • employee engagement

  • alignment with sustainability goals

EY-FICCI CSR reports highlight employee-driven social initiatives as highly effective engagement tools.

 

How to Organise an Effective Clothing Drive

Successful drives follow structured processes.

Key steps include:

  • clear communication on donation guidelines

  • segregation by size, gender and season

  • quality checks for usability

  • hygienic packing and storage

Organisation ensures dignity for recipients.

 

Importance of Quality and Dignity

Donations should always respect the recipient.

Essential guidelines:

  • clothes must be clean and wearable

  • damaged or unusable items should be excluded

  • culturally appropriate clothing should be prioritised

Dignified donation builds trust and respect.

 

Seasonal Relevance of Clothing Drives

Seasonal drives maximise impact.

Examples include:

  • winter clothing drives

  • monsoon protection apparel

  • school clothing collections

Timing ensures practical usefulness.

 

Health and Wellbeing Benefits

Adequate clothing reduces:

  • exposure-related illnesses

  • skin infections

  • respiratory conditions during cold weather

WHO recognises appropriate clothing as a basic determinant of health.

Sustainability and Circular Economy

Clothing drives support a circular economy by:

  • keeping materials in use longer

  • reducing waste generation

  • encouraging responsible consumption

They align with global sustainability goals.

Community Partnerships and NGOs

Collaborating with NGOs ensures:

  • efficient distribution

  • identification of genuine needs

  • transparency and accountability

Partnerships amplify reach and impact.

Measuring the Impact of Clothing Drives

Impact can be assessed through:

  • number of beneficiaries

  • quantity of clothing reused

  • environmental waste reduction

  • community feedback

Data-driven evaluation improves future initiatives.

Challenges and How to Address Them

Common challenges include:

  • poor-quality donations

  • storage and logistics issues

  • uneven distribution

Clear guidelines and partnerships help overcome these barriers.

Long-Term Value of Sustainable Donation Drives

Regular clothing drives:

  • normalise responsible disposal habits

  • build sustainable communities

  • encourage conscious consumption

They move society from waste to welfare.

 

Integrating Clothing Drives with Broader Wellness Initiatives

Clothing drives complement:

  • health camps

  • nutrition programs

  • community wellness initiatives

Holistic approaches improve overall social wellbeing.

 

Conclusion

Clothing drives for secondhand donation represent a powerful intersection of compassion and sustainability. By redirecting wearable clothing to those who need it most, these initiatives protect dignity, improve health outcomes and reduce environmental impact. In a society striving for sustainable development, organised clothing donation drives serve as practical, high-impact actions that benefit communities and the planet alike. When individuals and organisations come together to serve responsibly, small acts of reuse create lasting social change.

 

References

  • World Health Organization (WHO) – Social Determinants of Health Reports
  • Indian Council of Medical Research (ICMR) – Environmental and Community Health Studies
  • NITI Aayog – Sustainability and Social Impact Frameworks
  • EY-FICCI – Corporate Social Responsibility and Sustainability Reports
  • Statista – Textile Waste and Sustainability Data
  • UN Environment Programme – Sustainable Consumption and Circular Economy

See all

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