• Published on: May 15, 2020
  • 4 minute read
  • By: Dr Rajan Choudhary

Living With COVID And Returning To BAU!

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Hurdles to Business As Usual – Hurdles to Life as Usual –   Living with COVID!

Obstacles to re-open the country

As we come to the 2-month mark of lockdown, its effect on the populous is becoming apparent. The extreme restrictions have had a significant impact on people’s physical health, mental health, and general livelihood, and many people are itching for life to get back to normal. Many countries including New Zealand, Germany, Italy, and Spain have seen the first peak of COVID infections pass, and some have already begun reopening parts of their economy. This has led to concerns from public health officials that relaxing the lockdown too early and too liberally will lead to a rapid increase in infection rates. Indeed, Germany has already seen an increase in R0 above 1 (one infected person will infect more than one person, causing the disease to propagate).

Trying to work out how to reopen a country without causing another spike in COVID deaths is probably the biggest issue faced by public health officials across the world. And trying to convey clear instructions to the public is an issue some countries are currently struggling with. In the next few blogs we will look at the issues faced, what has worked and what needs improvement, and what we as the public can do to keep ourselves safe.

THE MASKS WE WEAR

We have discussed masks at the start of the pandemic, and we have discussed masks as the pandemic has progressed. Why are we bringing it up again?

Masks have been a heated point of contention, but their role in public health has matured over the past few weeks. At the beginning of the pandemic, masks were a rare commodity, with DIY stores running dry of masks, stories of people stealing masks from clinical environments, and very confusing advice on whether the public should wear masks in public.

At that time the WHO had recommended only infected patients and those working with infected people wear masks, to save on the precious PPE for medical professionals. N95 respirators are seen as the gold standard in protective equipment, and hospitals are still struggling to provide staff with enough respirators, let alone the public. Concerns have also been raised on whether using masks will provide a false sense of security, especially if they stop washing hands or touch the infected parts of the masks.

But now we are past the first COVID peak, and advice on masks has changed. People should wear a mask if they are in public. Germany has implemented this advice, as has Austria for its public markets. In the US many stores are requesting public wear masks before entry. Rather than surgical masks or respirators, the use of homemade or purchased cotton masks has been encouraged.

LET’S LOOK AT WHY

Surgical masks and respirators aim to protect the user from inhaling microscopic aerosolized COVID particles. Cotton masks do not function this way. Instead, they prevent the wearer from spreading COVID by catching much larger droplets that is coughed/sneezed or generally breathed out.

The majority of people with COVID-19 are able to spread the infection to others up to 3 days before they show symptoms. Indeed as many as 50% of infections seem to occur from pre-symptomatic individuals. During this time they produce the greatest amount of viral particles, and these particles can stay in the air for several hours.  Someone with asymptomatic COVID walking around in public or in a shop could infect lots of people.

So wearing a mask, even if you are not symptomatic or around infected patients helps prevent the spread of the infection. We know already just how infective COVID-19 is, so any measures that reduces infection even a little will end up reducing spread drastically on a population level. It has been compared to seatbelts – one person might not feel the benefits, but they save thousands of lives across the country on a yearly basis.

IS THERE ANY EVIDENCE?

In our blogs, we often talk about the importance of evidence. We look at the quality of evidence, how different types of research gives good and bad evidence, and why we should always give evidence-based advice.

So is there any evidence supporting masks? We have evidence that cloth masks can stop 99% of droplets that are coughed up, and whilst it doesn’t block aerosols or actual viral particles it still has a significant impact on transmission. We also have strong evidence from high infectivity in choir groups and at call centers that the majority of transmission is via the air, rather than from surfaces.

But what about the highest level of evidence? Comparing people who do or don’t wear masks is not a study that can be easily performed or one that has been performed adequately. But why should you wait? There is minimal to no risk associated with wearing a cloth mask, it offers some protection to you and a lot of protection to the public. In these cases, we should take a precautionary approach.

We don’t have any high-quality evidence looking at hand washing or physical distancing. But precautionary measures enforced have helped reduce infectivity. The same applies to masks. The best we can offer is an Australian study looking at mask use during influenza. They found observational data suggest that transmission of viral respiratory infection was significantly reduced during the SARS epidemic with the use of face masks as well as other infection control measures” and “in an adjusted analysis of compliant subjects, masks as a group had protective efficacy in excess of 80% against clinical influenza-like illness.”. In compliant users, masks were highly efficacious.

So that’s our advice. If you're going to go out in public, wear a mask.

If you don’t have a mask, you can order one online. Or be adventurous. Make one out of an old T-shirt or sock. Here are some ways to make one without needing to sew.

https://www.theguardian.com/us-news/2020/may/11/make-non-medical-coronavirus-face-mask-no-sewing-required masks

https://www.youtube.com/watch?v=r51YroAFPds DIY Face Mask

MORE INFORMATION

https://www.fast.ai/2020/04/20/skeptics-masks/#mightnt-people-handle-their-masks-wrong-and-make-things-worse Masks - FAQ

https://www.bmj.com/content/369/bmj.m1435 face masks for the public

https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)30918-1/fulltext wearing face masks in the community during the COVID-19 pandemic: altruism and solidarity

https://twitter.com/trishgreenhalgh/status/1253244613927874560 twitter trisha

Dr Rajan Choudhary, UK, Chief Product Officer, Second Medic Inc

www.secondmedic.com

Read Blog
Chronic Disease Management in Digital India: How SecondMedic Is Transforming Long-Term Care

Chronic Disease Management in Digital India: How SecondMedic Is Transforming Long-Term Care

In India, chronic diseases are the silent epidemic. From diabetes and hypertension to COPD and heart disorders, these conditions affect millions - and demand long-term, consistent care.

Traditionally, managing these illnesses meant frequent hospital visits and reactive treatment. But in Digital India, technology has changed the game. Platforms like SecondMedic are making chronic care predictive, preventive, and personalized.

 

The Chronic Disease Burden in India

According to the World Health Organization (WHO), chronic diseases account for over 60% of deaths in India.
The Indian Council of Medical Research (ICMR) reports that:

  • 1 in 4 Indians suffer from a chronic condition.

  • 77 million people are diabetic.

  • 220 million live with hypertension or cardiovascular risk.
     

The challenge? Managing these conditions continuously - not just during hospital visits.

 

How Digital Transformation Is Changing the Game

The rise of digital healthcare - teleconsultations, remote monitoring, and AI analytics - has turned chronic care into an ongoing, data-driven process.

Predictive analytics, powered by AI, identifies early warning signs and suggests interventions before crises occur.
Wearable devices track vital parameters like heart rate, oxygen, glucose, and BP 24×7.
Cloud-based health records allow doctors to review trends remotely and adjust treatment instantly.

A NASSCOM Digital Health Report (2024) notes that remote monitoring adoption has increased by 68% since 2020, saving up to 25% in hospitalization costs.

 

How SecondMedic Makes Chronic Care Smarter

SecondMedic combines medical expertise with cutting-edge technology to empower patients:

  • Remote Doctor Consultations - Regular virtual follow-ups for chronic patients.

  • AI-Powered Health Dashboard - Smart algorithms detect risk trends and trigger alerts.

  • Lab & Diagnostic Integration - Automatic syncing of test results for doctor review.

  • Personalized Health Plans - Tailored diet, exercise, and medication guidance.

  • Continuous Monitoring - Devices and data integration for real-time oversight.
     

This holistic approach ensures proactive management - keeping patients healthier and reducing the chance of emergencies.

“Digital tools have allowed us to shift from managing illness to maintaining wellness.”
- Dr. Meenakshi Sharma, Medical Director, SecondMedic

 

Real-World Impact & Market Insights

  • Market Growth: India’s chronic care management market is projected to reach USD 11.2 billion by 2030, growing at CAGR 12.5% (IMARC Group 2025).

  • Digital Adoption: 74% of doctors use digital tools to monitor chronic patients remotely (FICCI HealthTech Survey 2025).

  • SecondMedic Data: Users enrolled in chronic care programs show 28?wer hospitalizations and 40?tter treatment adherence.
     

 

Challenges Ahead

Despite progress, India faces key hurdles:

  • Limited digital literacy among elderly patients.

  • Unequal internet access in rural regions.

  • Need for regulatory clarity on remote prescriptions.

  • Integration between hospital and home-based care systems.
     

But with the Ayushman Bharat Digital Mission (ABDM) and telemedicine policy frameworks, these challenges are rapidly being addressed.

 

Conclusion

Chronic disease management in Digital India is not about occasional care - it’s about continuous connection.
With platforms like SecondMedic, chronic patients can now access doctors, diagnostics, and AI health tracking - all from the comfort of home.

Healthcare is no longer reactive - it’s proactive, predictive, and personal.

Take control of your health today at www.secondmedic.com

 

Real Data & References

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