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Published on: Apr 04, 2020
3 minute read
By: Dr Rajan Choudhary

Declaring A Pandemic — What Does This Mean ?

Its finally happened. Three months after the first case was reported in Wuhan, China, and after a 13 fold increase in cases in just two weeks, the World Health Organisation has designated COVID-19 a pandemic. This disease has resulted in over 121,500 confirmed cases across 114 nations, and 4,300 deaths, over 3,000 of them in China alone.

The WHO has shown alarm at some countries that have shown “alarming levels of inaction” and hope the new designation of pandemic will shock these nations into action. “This is not just a public health crisis, it is a crisis that will touch every sector,” said Dr. Tedros Adhanom Ghebreyesus, WHO director-general, at a media briefing. “So every sector and every individual must be involved in the fights.”

Despite this new update, it is not too late for nations to act, and countries can still impact the course of the outbreak by detecting, testing, treating and isolating patient, with further education to the public and contact tracing of cases.

WHAT IS A PANDEMIC

An epidemic is an increase in the spread of a disease within a community, and can be relatively common. Sometimes a single disease may spread rapidly in a small, unprepared community creating an epidemic. This is happening more often with the prevalence of the anti-vaxx movement, as immunity falters against preventable diseases like measles.

A pandemic on the other hand is the global outbreak of a serious new illness that is “sustainably transmitted throughout the world”. It is not a descriptor that is used lightly, as declaring a pandemic could “cause unreasonable fear, or unjustified acceptance that the fight is over,” if used incorrectly. There has been much discussion whether the declaration of N1N1 “swine flu” as a pandemic caused unnecessary panic, overwhelmed emergency services or caused excessive expenditure on antiviral medication.

Though they were concerned by the spread of the disease and came close by labelling it a “pandemic potential”, the WHO were reluctant to declare it one. Unfortunately, after 2 months of assessing the outbreak, members of the WHO were concerned “both by the alarming levels of spread and severity, and by the alarming levels of inaction.” There is no threshold, number of deaths, number of countries affected.

WHAT DOES THIS MEAN FOR THE COUNTRIES?

According to the World Bank, the annual global cost of a severe pandemic is around $570 billion, or 0.7% of the entire world’s income. This estimation is realised as more people stay at home and more authoritative measures are enforced by governments. At this time, Italy has not put in place nationwide quarantine with further closure of almost all shops and services bar food shops and chemists.

The UK is expected to move from the “containment” phase of the outbreak, aimed at halting the spread of the disease”, to “delay”. This instead accepts the disease cannot be contained, and instead looks to slow its progression. Measures such as “social distancing”, isolation of those showing minor viral symptoms and cancellation of social events. To prepare for the UK epidemic a £30bn package has been prepared to boost the economy during the COVID outbreak.

India has suspended all tourist visas and e-visas until April 15ht as a pandemic is declared. All incoming travellers including Indian nationals will be quarantined for a minimum of 14 days if they have visited China, Italy, Iran, Korea, France, Spain and Germany after 15ht February. Advice has also been given to avoid all non-essential travel abroad.

South Korea has ramped up testing, performing around 4,000 tests per million people between 3rd January and 11th March. In comparison to 1,000 per million in Italy, 400 per million in the UK and only 28 in the UK. This has been due to differences in government responses, the severity of outbreaks in each country and the nature of the healthcare system in each country.

The steady decrease in new coronavirus cases in South Korea has been attributed to this mass testing, improved public communications and the use of new technology to aid diagnosis and management. Interestingly it has been achieved without the drastic quarantine procedures in place in China and Italy.

WHAT SHOULD I DO

Washing your hands has been emphasised by almost all public health agencies and governments. And you should continue to follow this advice. Soap and water is one of the most effective ways to destroy the virus on your hands, and helps prevent its spread.

It is also important to avoid panic, and to not hoard soap, food and toilet roll. Do not trust forwards on WhatsApp or treatment advice suggested, as these can be ineffective or even dangerous. Recently 27 people died from alcohol poisoning after a myth was spread stating strong alcohol could cure coronavirus.

Similarly be wary of false cures being sold online or by un reputable stores. Currently there is no cure for COVID, and supportive treatment is required for those who fall extremely ill.

If you have symptoms of COVID-19, you should self-isolate and notify your local health authorities. Symptoms include fever, cough, sneezing, general lethargy and joint pain, symptoms similar to the flu.

If you have confirmed COVID and have been asked to quarantine yourself, PLEASE STAY INDOORS. There have been instances of infected people continuing to partake in everyday activities, resulting in the spread of the infection, sometimes to vulnerable children and the elderly.

Dr Rajan Choudhary, Product Head, Second Medic Inc, UK

www.secondmedic.com

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Virtual Clinic India: How SecondMedic Is Transforming Digital Healthcare

Healthcare in India is undergoing a significant transformation as digital platforms reshape how people access medical care. Virtual clinics have emerged as a powerful solution, offering patients immediate access to doctors, diagnostics, prescriptions, and continuous monitoring—without the need for physical hospital visits. This model has become increasingly important in a country where population density, geographical barriers, and long wait times often make healthcare inaccessible or inconvenient.

A virtual clinic uses telemedicine, digital records, online diagnostics, AI tools, and remote monitoring to offer a full healthcare experience through smartphones or computers. SecondMedic is among the leaders in this space, providing a robust virtual clinic ecosystem designed to support preventive health, chronic disease management, and immediate care for everyday medical needs.

The Role of Virtual Clinics in India’s Healthcare Evolution

India faces significant challenges including uneven specialist distribution, crowded hospitals, and rising lifestyle diseases. Virtual clinics bridge these gaps by making healthcare more accessible, affordable, and continuous. They enable patients from metropolitan areas, rural communities, and even remote regions to receive quality care without leaving home.

Key drivers behind virtual clinic growth include:

Growing smartphone and internet penetration
Increased comfort with digital health platforms
The need for safe and convenient care
Rising chronic illnesses requiring ongoing monitoring
Awareness of preventive healthcare

As a result, virtual clinics are becoming the first point of contact for many health concerns.

How Virtual Clinics Deliver Complete Healthcare

Virtual clinics are more than video consultations. They integrate multiple components of healthcare into a unified digital experience. SecondMedic’s virtual clinic model ensures continuity of care by bringing together doctors, diagnostics, monitoring tools, pharmacy support, and digital health records.

Core pillars of virtual clinic care include:

Instant doctor access
Seamless diagnostic testing
AI-based symptom evaluation
E-prescriptions
Medication delivery
Chronic disease monitoring
Preventive health programs

This creates an end-to-end flow that mirrors the experience of visiting a physical clinic, but with added convenience and personalization.

Online Consultations: Immediate Access to Specialists

One of the strongest features of a virtual clinic is the ability to consult qualified doctors quickly. Instead of waiting days for appointments or traveling long distances, patients can connect with specialists through secure video calls or chat.

Virtual consultations are especially useful for:

Common illnesses
Follow-up appointments
Second opinions
Chronic condition management
Mental health support
Elderly care
Pediatric queries

SecondMedic ensures that all consultations are supported by electronic health records, making the experience seamless and informed.

Digital Diagnostics and At-Home Lab Testing

Diagnostics are a core component of healthcare, and virtual clinics have made them significantly more accessible. Users can book lab tests online and have samples collected from their home. Results are delivered digitally, enabling faster diagnosis and treatment.

Advantages of digital diagnostics include:

No travel or waiting lines
Fast report turnaround
Integration with doctor consultations
Easy follow-up and comparisons over time
Better compliance for chronic disease tracking

SecondMedic partners with certified diagnostic labs to ensure high-quality test processing and accurate digital reporting.

Remote Monitoring and Chronic Disease Care

Chronic diseases such as diabetes, hypertension, heart illness, and thyroid disorders require ongoing monitoring. Virtual clinics use connected devices and AI-driven alerts to help patients stay on track with their health goals.

Common remote monitoring tools include:

Glucometers
Blood pressure monitors
Heart-rate trackers
Pulse oximeters
Weight and BMI tools
Sleep monitors
Wearable sensors

SecondMedic uses advanced analytics to detect risk patterns early, send reminders, and support long-term condition management.

E-Prescriptions and Digital Pharmacy Support

Virtual clinics simplify the process of receiving medical prescriptions and ordering medicines. E-prescriptions are accurate, tamper-proof, and instantly shareable with online pharmacies.

Digital pharmacy support helps with:

Medication delivery
Monthly chronic care refills
Transparent drug information
Avoiding prescription errors
Improving medication adherence

SecondMedic integrates e-prescriptions directly with its pharmacy partners, making the treatment process seamless.

Preventive Healthcare Through Virtual Clinics

Preventive care is becoming a priority for many Indians due to rising lifestyle diseases and increasing awareness of early screening. Virtual clinics support this need through personalized health plans designed using AI assessments, digital screenings, and doctor insights.

Preventive healthcare offerings include:

Annual full-body checkups
Lifestyle assessments
Diet and fitness plans
Stress and sleep guidance
Vaccination reminders
Long-term wellness tracking

SecondMedic’s preventive programs are designed to detect risks early and help users adopt healthier habits.

How Virtual Clinics Improve Healthcare Accessibility in India

Virtual clinics remove geographical barriers by bringing medical care to people who otherwise face difficulty accessing doctors. This includes:

Rural regions with limited healthcare facilities
Urban areas with long hospital wait times
Elderly individuals who cannot travel easily
Busy professionals needing flexible care
Patients seeking discretion for sensitive concerns

With increased digital literacy and affordable smartphones, virtual clinics are becoming accessible to a wide demographic.

The Future of Virtual Clinics in India

The future of virtual clinics is strong, supported by national initiatives like the Ayushman Bharat Digital Mission (ABDM), which encourages digital health adoption. AI-driven diagnostics, intelligent triaging, predictive health tools, and integrated hospital systems will further strengthen the virtual care model.

Upcoming trends include:

AI chat-based symptom evaluation
Virtual reality rehabilitation sessions
Smart device-linked monitoring
AI-based early disease detection
Comprehensive preventive health ecosystems
Hybrid care combining virtual and in-clinic visits

SecondMedic is actively developing next-generation virtual clinic technologies to make healthcare more proactive and patient-centered.

Conclusion

Virtual clinics are revolutionizing healthcare delivery in India by offering convenient, reliable, and digitally connected care. They bring together consultations, diagnostics, monitoring, and preventive health in one platform, reducing barriers and enabling patients to receive high-quality medical support anytime, anywhere. SecondMedic leads this transformation with a comprehensive virtual clinic model designed to support long-term health and wellbeing.

To access virtual consultations, digital diagnostics, and remote care services, visit www.secondmedic.com

References

NITI Aayog - Telemedicine and Digital Health Report 2024
Statista - Telehealth Usage India 2025
WHO - Digital Health Standards
IMARC - India Telemedicine Market Forecast
ABDM - Ayushman Bharat Digital Health Guidelines

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