• Published on: Apr 13, 2020
  • 3 minute read
  • By: Dr Rajan Choudhary

Plasma Treatment For COVID-19?

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TREATING COVID WITH BLOOD

We have previously covered proposed treatments for COVID-19, in particular hydroxychloroquine, and explained why we shouldn’t look for a magic cure for this disease. Viruses are difficult to treat, and ultimately supportive treatment appears to be best we can achieve. But an editorial published in BioMedicine Central appears to show a novel treatment for the most ill patients, one that may have flown under most people’s radar.

“A novel treatment approach to the novel coronavirus: an argument for the use of therapeutic plasma exchange for fulminant COVID-19”

An interesting title. Lets dissect it.

SUMMARY

- Blood is made up of many different components

- The immune system recognises the virus and produces antibodies against it to neutralise it

- These antibodies float in the blood plasma, a watery solution

- The plasma can be extracted from donated blood, and given to patients suffering from COVID-19

- So far evidence suggests it can help treat the most seriously affected patients.

WHAT IS IN OUR BLOOD

To understand this we must first understand what our blood is made of. Most people know that blood functions to transport oxygen from our lungs. But this is an oversimplification. Blood has many different functions:

Transport: along with oxygen it transports sugars, fats, protein subunits throughout the body. This is done with the watery PLASMA of the blood.

Clot: cells and protein structures act to plug any holes that form from cuts and damage. This is done by the PLATELETS in the blood

Immunity: Immune cells respond to bacteria, viruses, parasites in the blood and body. They target these pathogens, identify and tag them with antibodies, and ultimately destroy them. This is done by the WHITE BLOOD CELLS.

And many more functions that we won’t bore you with.

IMMUNITY

It is this last point that is of interest to us. Our immune system consists of white blood cells that can recognise invading organisms in the blood, around cells and even invaders hiding within our own cells. All cells have protein markers on their surface, no matter if its human cells, bacterial, viral, fungal etc. These markers can be highlighted and targeted by specialised white blood cells, who in turn produce antibodies against these markers. Think of antibodies as handcuffs with flares attached: once attached other white blood cells use this information to find and destroy the invaders.

What is amazing about antibodies is how complex they are. The proteins in our body are incredibly complex. They are long chains that fold into unique shapes depending on hundreds of different types of chemical interactions. These are so complex that supercomputers can take literal years to figure out the shape of a single protein and how it folds depending on the subunits in its chain. This means that our immune system has to recognise these markers and figure out a complementary tag out of hundreds of billions of potential sequences. Antibodies have to be specific to their tag. If an antibody is produced that can target more than one tag, it can cause problems. If it targets a bacterial tag, but accidentally highlights the person’s cells as well, the immune system will start targeting and destroying the person’s organs. These auto-immune disorders can be devastating.

But when they work, antibodies are miraculous. They persist in the blood after an infection, and if a second infection occurs, memory cells in the blood can rapidly produce these antibodies before the infection can even produce symptoms. This is known as immunity, and is why we usually don’t get the same illness twice. Antibody based treatment is see as the future of medical therapy, and is something we will cover in future blogs.

PLASMA EXCHANGE

From population testing we can see that the majority of patients with COVID-19 recover, experiencing either mild symptoms, moderate symptoms requiring some form of treatment and hospitalisation, or no symptoms whatsoever. In these patients their immune system will have successfully recognised the virus and produced antibodies against it to neutralise the virus. It is the patients with severe symptoms, those in which the virus is running rampant in the body, that the production of antibodies happens too late.

Plasma exchange involves obtaining blood from patients who have beaten the virus, spinning the blood to separate out the red cells, white cells, platelets and watery plasma. The plasma contains all the glucose, small proteins and importantly for us, the antibodies. This plasma can be transfused into patients with COVID-19 that cannot cope, in order to help their immune system. These transfused antibodies will neutralise some of the viruses in the patient, reducing the viral load, amount of replication and cell destruction that causes such devastating symptoms in COVID-19.

The published editorial showed that in the most critical pneumonia patients, requiring mechanical ventilators and drugs to support the heart, mortality in plasma exchange patients resulted in a 47.8% mortality instead of 81.3%. Of course it is a single study with a limited number of patients, but the results are encouraging. It is further helped by the fact plasma exchange is a well established therapy, with established protocols known to intensivists and haematologists.

THE FUTURE

We may see the use of Plasma exchange for critically ill patients increase as the pandemic continues. It is not a treatment option available for everyone, as it requires intravenous access and careful monitoring in a controlled setting. But it also needs donation from people who have recovered from COVID and have suitable antibodies. So whilst it might not be a magic pill that everyone expects to cure COVID, it might be the difference between life and death for those that need it most.

Dr Rajan Choudhary, UK, Chief Product Officer, Second Medic Inc

www.secondmedic.com

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Only Health-Based Rewards: Why Wellness-Focused Incentives Drive Healthier Workplaces

Corporate rewards have traditionally focused on monetary incentives, gift cards or generic perks. However, organisations are increasingly realising that such rewards offer only short-lived motivation. Only health-based rewards, such as massages, gym bags and fitness trackers, represent a more effective approach to corporate wellness by reinforcing healthy behaviours that deliver long-term benefits.

In India, where lifestyle diseases are rising rapidly among working professionals, aligning rewards with health outcomes is no longer optional.

 

What Are Health-Based Rewards?

Health-based rewards are incentives designed specifically to improve or support employee wellbeing.

They focus on:

  • physical health

  • mental wellbeing

  • preventive care

  • recovery and stress relief

Unlike cash incentives, they encourage repeated healthy actions.

 

Why Traditional Rewards Fall Short

Cash rewards and generic gifts:

  • provide temporary satisfaction

  • do not influence daily habits

  • fail to support long-term wellbeing

Behavioural studies show that incentives disconnected from health goals have limited preventive impact.

 

The Case for Only Health-Based Rewards

Health-based rewards directly reinforce behaviours such as:

  • regular physical activity

  • stress management

  • recovery and self-care

  • preventive health participation

WHO workplace health guidelines emphasise incentives that promote sustained behaviour change.

 

Types of Effective Health-Based Rewards

Massages and Recovery Therapies

Massage therapy:

  • reduces muscle tension

  • lowers stress hormones

  • improves circulation

Monthly or quarterly massage rewards support physical and mental recovery.

 

Gym Bags and Fitness Gear

Practical fitness accessories:

  • encourage regular workouts

  • reduce barriers to exercise

  • promote active lifestyles

Visible gear reinforces identity as a health-conscious individual.

 

Fitness Trackers

Fitness trackers:

  • track steps, activity and sleep

  • create accountability

  • encourage daily movement

Data-driven feedback increases participation and motivation.

 

Psychological Impact of Health-Based Rewards

Health rewards create:

  • intrinsic motivation

  • positive habit reinforcement

  • long-term lifestyle shifts

Unlike cash, they associate rewards with self-care rather than consumption.

 

Impact on Employee Health Outcomes

Regular participation in wellness incentives leads to:

  • improved physical activity levels

  • reduced stress

  • better sleep patterns

ICMR data links activity-based interventions with lower lifestyle disease risk.

 

Benefits for Employers

Reduced Healthcare Costs

Preventive health rewards reduce chronic disease burden over time.

Improved Productivity

Healthy employees demonstrate:

  • better focus

  • fewer sick days

  • higher energy levels

Stronger Wellness Culture

Health-first rewards signal genuine organisational commitment.

EY-FICCI reports show preventive wellness programs deliver measurable ROI within 12–18 months.

 

Why Health-Based Rewards Work Better in India

Indian workplaces face:

  • long working hours

  • sedentary routines

  • high stress levels

Health rewards directly address these risks rather than ignoring them.

 

Aligning Rewards With Preventive Healthcare

Health-based rewards complement:

  • health screenings

  • fitness challenges

  • mental wellbeing programs

This integrated approach strengthens outcomes.

 

Avoiding Pitfalls in Reward Design

Effective programs:

  • avoid one-size-fits-all rewards

  • offer choice within health categories

  • ensure inclusivity

Poorly designed incentives reduce engagement.

 

Measuring Success of Health-Based Rewards

Success indicators include:

  • participation rates

  • health screening uptake

  • employee feedback

  • reduced absenteeism

Data-driven evaluation improves program effectiveness.

 

Long-Term Behaviour Change

Sustained wellness improvement requires:

  • consistency

  • reinforcement

  • meaningful incentives

Health-based rewards support gradual but lasting change.

 

Role of Leadership Support

Leadership participation:

  • increases credibility

  • boosts engagement

  • normalises wellness culture

When leaders embrace health rewards, employees follow.

 

Health-Based Rewards and Mental Wellbeing

Rewards such as massages and fitness trackers:

  • reduce burnout

  • improve mood

  • enhance resilience

Creating a Preventive Wellness Ecosystem

Only health-based rewards work best when combined with:

  • education

  • screenings

  • access to care

WHO emphasises integrated wellness ecosystems for maximum impact.

 

Conclusion

Only health-based rewards represent a strategic shift from short-term perks to long-term wellbeing investments. Incentives such as massages, gym bags and fitness trackers actively promote healthy habits, reduce lifestyle disease risk and strengthen workplace wellness culture. By aligning rewards with preventive health goals, organisations create meaningful engagement, healthier employees and sustainable productivity gains. Health-focused incentives are not just rewards—they are tools for lasting wellbeing.

 

References

  • Indian Council of Medical Research (ICMR) – Lifestyle Disease and Workplace Health Reports
  • World Health Organization (WHO) – Workplace Health Promotion and Incentives
  • National Family Health Survey (NFHS-5) – Adult Lifestyle Risk Factors
  • Lancet – Behavioural Incentives and Preventive Health Studies
  • NITI Aayog – Preventive Healthcare and Workforce Wellbeing
  • EY-FICCI – Corporate Wellness and Productivity Reports
  • Statista – Employee Wellness Incentive Trends

See all

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