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Published on: May 23, 2022
3 minute read
By: Second Medic Expert

Stretch Marks: Causes And Treatment

Stretch marks are markings that often show up on the skin during pregnancy, estrus, or rapid growth spurts. They’re usually red or purple at first, but eventually fade to a silvery white. Pregnancy is the most common cause of stretch marks, but they can also be caused by weight gain during puberty or from certain medical conditions like Cushing’s syndrome. While stretch marks are harmless and don’t pose any health risks, many people find them unsightly and are looking for ways to get rid of them.

There are a number of treatment options available for stretch marks, though none of them are guaranteed to work. Stretch marks are markings that can occur on the skin during periods of rapid growth or stretching. The most common places they appear are on the thighs, buttocks, stomach, and breasts. During pregnancy, these markings often show up around the sixth or seventh month as the skin stretches to accommodate a growing belly.

While stretch marks do not pose any health risks, many people regard them as unsightly blemishes. In general, there are two ways to treat them: topical treatments and laser therapy. Topical treatments for stretch marks include moisturizers, retinoids, creams containing Vitamin C, and body oils like cocoa butter. These products work by stimulating collagen production and improving blood circulation in the area . Stretch marks are markings that can occur on the skin after it has been stretched or distorted in some way. They’re often associated with pregnancy, weight gain, andgrowth spurts during adolescence. However, anyone can develop stretch marks, even though they’re more common in women than men.

Stretch marks usually first appear as reddish or purple lines, but over time they tend to turn a lighter color. They tend to be most visible on the stomach, breasts, hips, thighs, and buttocks—areas where larger amounts of fat are typically stored. There are a number of different factors that can contribute to the development of stretch marks. There are many different causes of stretch marks, from changes in weight to pregnancy and puberty. However, the most common cause of stretch marks is due to rapid weight gain or loss. When the skin stretches quickly, it can cause the collagen fibers to break down, resulting in stretch marks.

There are a number of treatment options available for stretch marks. topical creams and lotions can help to improve the appearance of stretch marks by increasing hydration and elasticity. laser treatments can also be effective in reducing the appearance of stretch marks by stimulating collagen production. If you’re pregnant or breastfeeding, you should speak to your doctor before using any treatments as some ingredients may not be safe for your baby.

Stretch marks are markings that often appear on the skin during periods of fast growth or change. They’re most common during puberty, pregnancy, and after sudden weight gain. Between 40 and 90% of pregnant women get them. Up to 30% of adolescent girls and boys have them too.

For many people, stretch marks are a source of frustration and embarrassment. Fortunately, there are ways to minimize their appearance and even get rid of them completely. In this article, we’ll discuss what causes stretch marks and some of the best treatments available.

What Causes Stretch Marks?

Stretch marks happen when your skin stretches or shrinks too quickly. There are a number of factors that can cause stretch marks, including pregnancy, gain or loss of weight, changes in body composition, and pubertal growth spurts. There is no surefire way to prevent stretch marks from occurring, but there are some things you can do to minimize your risk. Keep your skin hydrated by drinking plenty of water and using a moisturizer regularly. eating a healthy diet and maintaining a healthy body weight will also help to keep your skin stretched taut.

Stretch marks are markings that often appear on the skin during periods of rapid growth or weight gain. Though they're more common in women, both sexes can get them. Stretch marks happen when the skin is stretched beyond its normal capacity, causing the dermis (the middle layer of skin) to tear. This results in a markings or indentations on the surface of the skin. Though they're not dangerous, stretch marks can be unsightly, which is why many people look for ways to get rid of them. There are a number of different treatments for stretch marks, though none of them are guaranteed to work. Some popular methods include topical creams and lotions, laser therapy, and microdermabrasion. There are many different causes of stretch marks, but the most common cause is pregnancy. Stretch marks occur when the skin stretches or shrinks rapidly, causing the collagen and elastin fibers in the skin to break down. This can happen during pregnancy as the skin stretches to accommodate the growing belly. Other causes of stretch marks include weight gain or weight loss, pubertal growth spurts, and bodybuilding.

Stretch marks can occur anywhere on the body, but they are most commonly seen on the stomach, breasts, hips, buttocks, and thighs. They typically appear as lines or streaks that are slightly darker than your surrounding skin color. In some cases they may be itchy or painful.

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Busting Nutrition Myths in India: An Evidence-Based Guide Powered by SecondMedic’s AI Health Guide

Nutrition misinformation has become increasingly common in India. From viral social media diets to generational food beliefs, many individuals struggle to separate fact from fiction. These myths can influence daily habits, delay proper treatment and contribute to the growing burden of lifestyle diseases.

SecondMedic’s AI Health Guide was designed to offer clarity. By analysing scientific literature, Indian dietary patterns and personal health inputs, it explains complex nutrition topics in a human-friendly, practical manner. This blog explores the most widespread nutrition myths in India and how an AI-enabled approach helps users make informed dietary decisions.

Why Nutrition Myths Persist in India

1. Cultural dietary traditions

Food practices often evolve through experience but not always through evidence. Certain long-held assumptions continue despite scientific updates.

2. Rise of viral misinformation

Millions of Indians search diet advice online daily, and misleading content spreads rapidly without expert review.

3. High prevalence of lifestyle diseases

ICMR and NFHS-5 highlight escalating rates of:

Diabetes
Obesity
Hypertension
PCOS
Thyroid disorders

The public seeks quick solutions, making myths appealing.

4. Limited access to qualified dietitians

Many people rely on hearsay or generic tips rather than personalised nutrition guidance.

SecondMedic’s AI Health Guide bridges this gap by offering accessible, evidence-backed explanations.

Myth 1: “Carbohydrates always lead to weight gain.”

Carbohydrates are not inherently harmful.
The problem lies in refined carbohydrates like white bread, sugary drinks and packaged snacks.

What the science says

Whole grains, millets, oats and fibre-rich carbs improve:

Gut health
Blood sugar regulation
Energy levels

Research in Lancet Public Health confirms that complex carbs support metabolic wellbeing.

AI Health Guide perspective

The system evaluates:

Activity level
Blood sugar trends
Dietary preferences

Then recommends the type and quantity of carbs suitable for the individual.

Myth 2: “Protein damages the kidneys.”

This is one of India’s most common misconceptions.

Clinical reality

Protein affects kidneys only in individuals with existing kidney disease.

NFHS-5 shows that most Indians do not meet their daily protein requirement.

Balanced approach

Safe protein sources:

Lentils
Paneer
Eggs
Tofu
Chicken
Fish

An AI-guided nutrition plan ensures intake matches needs and health conditions.

Myth 3: “All fats are unhealthy.”

Fats play essential roles in:

Hormone production
Brain function
Vitamin absorption

Good fats

Nuts and seeds
Olive oil
Flaxseed
Fatty fish

Harmful fats

Trans fats
Hydrogenated oils
Deep-fried packaged snacks

SecondMedic’s AI Health Guide analyses dietary logs to suggest healthier fat alternatives.

Myth 4: “Detox diets cleanse the body.”

Detox teas, juices and cleanses are popular but not scientifically validated.

Actual detoxification

The liver, kidneys and digestive system naturally remove toxins.

Risks of extreme detox diets

Fatigue
Digestive distress
Slow metabolism
Nutrient deficiencies

A sustainable alternative includes balanced meals, hydration and fibre-rich foods.

Myth 5: “Eating after 8 PM causes weight gain.”

Timing is not the primary factor.
Weight gain depends on:

Total calorie intake
Food quality
Portion control
Sleep-wake cycles

For shift workers or late diners, an AI-based guide personalises eating windows that match biological rhythms.

How AI Personalises Nutrition Guidance for India

The AI Health Guide adapts advice based on:

• Clinical inputs

Blood reports, symptoms, chronic conditions.

• Lifestyle signals

Sleep, activity, stress, work schedules.

• Cultural eating patterns

North Indian, South Indian, vegetarian, non-vegetarian diets.

• Personal health goals

Weight control, energy improvement, disease management.

This ensures that the guidance is not generic-it is tailored for real-life Indian scenarios.

How an AI Health Guide Supports Preventive Healthcare

1. Early risk identification

AI recognises patterns that may indicate:

Rising blood sugar
Nutrient deficiencies
Poor digestion
Inflammatory markers

2. Behavioural nudges

Small, realistic changes are suggested instead of extreme diet plans.

3. Improved health literacy

Users understand why certain foods are better choices.

4. Better medical support

Clear explanations enhance doctor and dietitian consultations.

Conclusion

Nutrition myths can lead individuals toward restrictive diets, nutrient deficiencies and misguided health decisions. With rising lifestyle diseases in India, accurate nutrition knowledge is essential. A scientific, personalised approach-supported by an AI Health Guide-helps individuals navigate misinformation confidently.

By combining evidence-based insights with individual dietary needs, SecondMedic’s AI-driven guidance empowers people to adopt sustainable, preventive and truly health-enhancing food habits.

References

• ICMR Indian Nutrition Profile & Dietary Science Study
• National Family Health Survey (NFHS-5) - Protein Intake & Micronutrient Data
• NITI Aayog - Preventive Health & Digital Nutrition Insights
• WHO Global Dietary Guidelines & Balanced Nutrition Framework
• Lancet Public Health - Carbohydrate Quality & Metabolic Health Studies
• Statista - India Digital Nutrition & Health Behaviour Analysis
• EY-FICCI - AI and Preventive Healthcare Consumer Report

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