• Published on: Sep 22, 2025
  • 1 minute read
  • By: Secondmedic Expert

Public Health Awareness Campaigns In India

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Understanding the Role of Awareness Campaigns

Public health awareness campaigns in India have been central to shaping how communities respond to health challenges. From fighting communicable diseases to promoting lifestyle changes, these campaigns have reached millions of people. Many families often wonder whether these efforts truly make a difference and how they can impact everyday lives. The truth is, when executed effectively, awareness campaigns have the power to prevent illness, reduce stigma, and improve long-term health outcomes.

Impact of Public Health Campaigns in India

India has led some of the largest health awareness drives in the world. The Pulse Polio campaign, launched in 1995, completely eradicated polio by 2014, moving from more than 50,000 cases annually to zero. HIV/AIDS awareness campaigns under NACO reduced adult prevalence from 0.38% in 2001 to just 0.22% by 2019, thanks to safe sex promotion and stigma reduction. The National Tobacco Control Programme has also shown success, with tobacco use dropping from 34.6% in 2010 to 28.6% in 2017 — almost 80 million fewer users.

During the COVID-19 crisis, India’s vaccination campaign reached record numbers, delivering over 2.2 billion doses by 2023. Beyond vaccines, the campaign also built public trust through apps, local influencers, and ASHA workers. Mental health, TB, and sanitation campaigns are also gaining momentum, though challenges like rural outreach, misinformation, and stigma still remain. These efforts show that awareness is not just about messaging — it’s about building trust and empowering people to take preventive steps.

Why SecondMedic Makes a Difference

While government campaigns raise awareness, families often need accessible, personalized healthcare solutions. This is where SecondMedic steps in. By combining teleconsultations, diagnostics, pharmacy, and second opinions on a single platform, SecondMedic helps transform awareness into real action. Whether it’s booking a diagnostic test, seeking advice for lifestyle-related diseases, or consulting a mental health expert, the platform ensures that healthcare is within reach. Our mission is to ensure that every awareness campaign translates into healthier choices and stronger outcomes for families across India.

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Book your online consultation with SecondMedic today ? https://www.secondmedic.com

Read FAQs


A. The Pulse Polio Immunization Campaign is considered India’s most successful, helping achieve polio-free status in 2014.

A. Very effective when combined with community health workers and mass media. Example: Polio eradication and COVID-19 vaccination drives.

A. Rural outreach gaps, misinformation, cultural stigma, and lack of resources for consistent follow-up.

A. The COVID-19 vaccination campaign, reaching over 2.2 billion doses by 2023, was the largest in history.

A. By using digital platforms, school-based education, AI-driven awareness, and stronger rural health worker networks.

Read Blog
Stigma of Depression in Indian Families: Breaking the Silence

Stigma of Depression in Indian Families: Breaking the Silence

Introduction

Depression is one of the most common mental health disorders worldwide. In India, it affects an estimated 56 million people, yet very few receive treatment. Why? One of the biggest barriers is stigma within families and society. For many Indians, depression is not discussed openly. Instead, it is whispered about, ignored, or dismissed as laziness, weakness, or lack of faith. This stigma prevents countless individuals from seeking the help they desperately need.

This blog explores the stigma of depression in Indian families, the data that highlights the problem, and practical steps to break the silence.

 

The Scale of the Problem

  • According to the National Mental Health Survey (2015–16), nearly 14% of India’s population suffers from some form of mental disorder, with depression being among the most common.

  • Yet, the treatment gap—the proportion of people who need care but don’t receive it—ranges between 70% and 92% for depression and other mental disorders.

  • A WHO survey ranked India among the top 10 countries with highest mental health stigma.

  • In a 2022 survey across urban and rural India, 57% of respondents admitted they would hesitate to marry someone with a history of depression, showing stigma affects not just health but social life.

 

Why Is Depression Stigmatized in Indian Families?

  1. Cultural Beliefs
    Many still believe depression is a “Western problem” or a result of weak character. In some families, it’s seen as a spiritual failing or bad karma.
     

  2. Fear of Social Judgment
    Families worry about what relatives, neighbors, or society will think. Mental illness is often considered a “family dishonor.”
     

  3. Lack of Awareness
    Depression symptoms—like fatigue, lack of concentration, sleep problems—are often misunderstood as laziness or disinterest.
     

  4. Marriage & Career Concerns
    Families fear that acknowledging depression will affect marriage prospects or job opportunities for their children.
     

  5. Generational Gap
    Older generations may not recognize depression as an illness, while younger family members are more open to acknowledging it.
     

 

Real Stories from Surveys

  • In a Delhi-based survey (NIMHANS, 2019), 40% of respondents believed mental illness was a punishment from God.

  • In a Mumbai corporate survey (2021), 46% of employees said they wouldn’t disclose depression to their manager due to stigma.

  • In rural Uttar Pradesh, a field study found 70% of families sought faith healers before consulting a psychiatrist.
     

These stories reveal how stigma delays medical treatment.

 

Consequences of Stigma

  • Delayed Treatment: Families discourage psychiatric help, leading to worsening symptoms.

  • Isolation: Patients often hide their struggles to avoid judgment.

  • Increased Suicide Risk: India has one of the world’s highest suicide rates — 164,000 suicides in 2021, many linked to untreated depression.

  • Burden on Families: Silence adds emotional and financial strain to households.
     

 

Breaking the Stigma: What Families Can Do

  1. Treat Depression as an Illness
    Just like diabetes or heart disease, depression requires medical care. Families must accept it is not a weakness.
     

  2. Encourage Open Conversations
    Let family members talk about their struggles without fear of judgment.
     

  3. Seek Professional Help Early
    Psychiatrists, psychologists, and counselors can provide effective treatment. Family support in attending appointments is critical.
     

  4. Use Reliable Information Sources
    Government programs (like the National Mental Health Programme) and NGOs (like The Live Love Laugh Foundation) run awareness campaigns.
     

  5. Promote Mental Health Literacy
    Schools, workplaces, and community groups can educate families about depression.
     

 

Role of Awareness Campaigns

  • Bollywood and sports stars like Deepika Padukone and Virat Kohli have spoken about mental health, helping normalize the conversation.

  • Campaigns like “It’s Okay to Talk” and #SayNoToStigma have reached millions, especially younger audiences.

  • But surveys still show gaps: over 50% of Indians still hesitate to seek psychiatric care.
     

 

The Way Forward

  • Policy Support: The Mental Healthcare Act (2017) recognizes depression treatment as a right. But families must support utilization.

  • Community Involvement: Local health workers (ASHA, Anganwadi) should be trained to spread awareness.

  • Integrating with Primary Care: Depression screening should be routine for patients with diabetes, hypertension, or heart disease.
     

 

Conclusion & Call to Action

The stigma of depression in Indian families is a heavy burden — but it can be overcome. Open dialogue, early help-seeking, and treating depression as a medical condition can transform lives.

If you or a loved one is struggling, don’t suffer in silence. Talk to a doctor, book a mental health consultation with SecondMedic, or join a support group today. Remember, asking for help is not weakness—it is strength.

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